‘BACKSEAT HOTSEAT’ | APRETUDE BRANDED ENTERTAINMENT VIDEO SERIES
*Winner of Two CLIO Awards 2024 - Direct-to-Consumer Branded Entertainment
the ASK: Get communities at increased HIV risk to consider switching to every-other-month injectable Apretude PrEP.
the IDEA: Create a branded entertainment video series concept to educate the LGBTQ+ community and Black women about PrEP and HIV prevention in a fun, sexy way.
the PLAN: Leverage the power of queer comedian celebrities Matteo Lane and Phoebe Robinson to ignite a series of sexy taxi cab confessional chats with brand ambassadors and their friends, highlighting how Apretude enhances their sex positive lives.
CONCEPT LEAD - I came up with this concept working with my art partner and it came to life almost exactly as originally envisioned.
Join comedian Phoebe Robinson, a sassy transwoman, and fast-talking cis woman as they talk sex and dating in the fast lane.
Creative Team: Art Partner - Associate Creative Director: Clayton Anderson | Creative Director - Bill Previdi | Executive Creative Director - Kurt Nossan
